Incorporating the best in fashion, science and inspiration, Redken offers a complete portfolio of advanced haircare solutions and creative styling products – for both men and women to inspire your creativity
Redken’s founder Paula Kent revolutionised the professional haircare industry for both stylists and clients. Her dedication to science and her pioneering spirit helped make the brand what it is today.
In 1960 Paul Kent started Redken with Jehri Redding, a chemist who developed low-PH products for Paula’s sensitive hair. In 1980 Redken introduces the bestselling “Extreme” range to strengthen distressed hair. That same year sees the brand in over 13 countries. In 1993, L’Oréal purchases Redken and in the following year repositions the brand, now Redken 5th Avenue, as a trendsetting fashion brand.
You can now create the amazing styles seen at New York Fashion Week – every day. Redken’s styling products are organised under two pillars; End Result and Specialty, so you can mix, match, blend and layer to get exactly the look you want. Each product also has a number that represents the amount of control it provides – the higher the number, the greater the control.
Shop the popular range now, including the popular One United Multi-Benefit Treatment Spray, All Soft Mega Conditioner, Dandruff Control Shampoo, All Soft Mega Shampoo, Extreme Conditioner, All Soft Argan-6 Oil, Satinwear 04 Prepping Blow Dry Lotion, Extreme Length Primer and so much more!
Get your hands on your very own Redken Haircare NZ now on MYM Beauty and spread your payments over the next 10 weeks, interest free. Or, pay in full before 2pm (Monday to Friday) and your order leaves that same day!