Shop the range

MYM Beauty is an official stockist of Real Techniques.

Real Techniques is the perfect combination of great tools, education and digital resources for professional advice.  Our brushes feature a colour-coded system corresponding to the key steps of makeup application so you can create a flawless base, enhanced eyes and a perfect finish, just like a beauty pro. Each brush is hand cut with ultra-plush synthetic bristles that help achieve flawless, high definition results.

In 2010, when founders, Sam & Nic Chapman's beauty YouTube channel, Pixiwoo®, had reached around 30,000 subscribers, the idea behind Real Techniques began to formulate. One of the most important things behind makeup artistry is using the right tools, and for many women, they’re not quite sure where to start. The majority have grown up using triangle wedges, eye applicators, powder puffs, and even their fingers to apply makeup. Now that YouTube was coming alive as a way to learn the pro secrets, brushes seemed like the perfect fit. Plus, social media now makes it easier than ever to hear exactly what women are looking for, and to create products that are tailored just for them.

In 2011, the Real Techniques brush collection was launched. Unbelievable brush quality was paired with professional, interesting, fun education from Sam and Nic. The launch day was memorable, as women from around the world started pouring to the website to learn more about this new brand. Fairly quickly, a global community of women who loved makeup began to form. Not only do they have a strong connection to Sam & Nic, but they also connect with one another — piping in on social media to answer questions and give input.

Today, the brand has taken off in the US, UK, and around the world. Sam and Nic continue to grow as top makeup artists, writing columns for national magazines and newspapers, appearing on major network television as beauty experts, and editing their own digital magazine. Through Real Techniques, women everywhere are transforming their makeup routines, and themselves, with the approachable expertise, friendship, and tools from Sam & Nic.