Created in California in 2001, Pureology was born from a powerful idea: create the best professional products for color-treated hair. Color care without compromise is the POWER OF PUREOLOGY. We created our customized, high performance formulas while caring for our planet and animals with beauty and integrity in mind. As the pioneer of PROFESSIONAL VEGAN COLOR CARE & ZEROSULFATE® formulas, we strive to make women feel beautiful with good-for-you hair care.