butterLONDON are the bon vivants of beauty – cultured, confident, expertly curates, divinely distinctive, and authentically inclusive.
It's the perfect storm of posh and playful, chic and cheeky, refined and slightly rowdy (in the way their colour squeals “look at me”). butter LONDON boldly eschews conventional beauty, they believe playful is beautiful and they encourage you to live a little.
Founded in 2005 by British entrepreneur, Sasha Muir with the help of Nonie Creme, London's premier fashion manicurist, butter LONDON quickly became the world-renowned 3-Free nail lacquer brand with a huge cult following. Today they continue to lead the industry innovation with imaginative products, and good-for-you formulations in their expanded colour repertoire for eyes, lips & face using the same ingenious carcinogenic-free Created with Care™ approach to formulations. They are high-impact, captivating colour without compromise. Imaginative, ingenious, iconic, irresistible. They are a luxe brand known to invigorate (not intimidate).
Famous for unbridled creativity, self-expression and unmistakable cheeky Brit wit, they're here to inspire. From their iconic ladylike, botanical wallpaper (look closely!) emblazoned with faceted gems, bugs, and skulls to their distinctively charming shade names (thing Disco Biscuit and Pink Knickers), if there's one thing you can expect – it's the unexpected. Speaking of unexpected, what's the deal with the Raven? Darling, they thought you'd never ask! Branwen is the Tower of London's legendary raven. Superstition holds the monarchy will fall if Branwen flies away. Steeped in story, it seemed only fitting Branwen be the ambassador of butter LONDON. Put a bird on it, right!?
Here's the clincher… butterLONDON is an American brand. Yep! Infinitely inspired (and a little obsessed) with rebellious British creativity and the allure of LONDON – in all its energising, eclectic, eccentric, glamorous glory. Doesn't everything just sound better with a British accent? They bring you imaginative London-inspired luxury (so you can skip the 24-hour flight)!
By the by, they love demanding darlings who insist on colour without compromise. butterLONDON is luxe you can trust. Only the best for the best, expect nothing less. They are makeup royalty, and they wear it well!
Crafted with Care™ – Pure, Posh & Playful: Not all ingredients are created equal. Thats why butterLONDON only use the highest quality ingredients to meet their performance standards and give you high-impact colour you can count on.