It isn’t often that a skin care product can be described as a ‘breakthrough.’ The New Radiance Face Serum with Cu-PEP™ however, is one of those rare exceptions. In general terms, there are three ingredients that are known to stimulate collagen and elastin production in the skin. Retinoic acid, a derivative of Vitamin A is one of those and is available only on prescription. Vitamin C is another and so too is Copper Tripeptide-1. Of these, the one that occurs naturally in the skin and which doesn’t cause a skin reaction, especially on sensitive skin, is the copper peptide. Known as a ‘skin remodelling peptide’ because it is instrumental in healing wounds, the peptide does stimulate the production of structural proteins as well as helping to counter inflammation; while it also stimulates the skin’s natural anti-oxidant system. It is a wonderful, multi-functional peptide, but like all peptides and indeed most anti-ageing ingredients, the challenge is in actually having this quite complex molecule enter the dermis, rather than simply sit on top of the epidermis. This is the breakthrough that Snowberry has achieved following five years of University pharmaceutical research in Auckland. Snowberry has developed a world-first delivery technology that ensures the safe delivery of the peptide into dermal cells. That’s what Cu-PEP™ means. And the New Radiance Face Serum is the only serum in the world with this technology. In fact, the New Radiance Face Serum was the only anti-ageing serum in the world, invited to be presented to the 23rd World Congress of Dermatology in Vancouver. The Serum may also be the only anti-ageing serum in the world proven by gold standard clinical trial. This trial, carried out by Dermatest Medical Research Institute in Germany, showed that the Serum helped to reduce wrinkle volume by an average of 25.6%! The remarkable benefits of the copper peptide are supported by Hyaluronic acid, a natural humectant that helps to retain moisture in the skin.

Suitable for all skin types, the New Radiance Face Serum is now treasured by many New Zealand women because it does what it says it will do – helps to smooth the skin in a way that others notice. And isn’t that how it should be?