Shiseido has a rich over 146 year history that has defined the concept of beauty and spread its knowledge of power onto the world.
The history of Shiseido is not merely a story about products and services; it is a story of a company taking a broader perspective to also consider aspects of culture and lifestyle, and seeking always to create new value. This is the true history of Shiseido. Here we explore the path of achievement Shiseido has followed for over 140 years since its founding in 1872 as Japan’s first Western-style pharmacy.
Shiseido has always continued to work on creating values. Creating values does not mean following temporary fads or superficial beauty, or looking for short-term profit. It means discovering universal values of their own. The values they create are not, therefore, just something new, but taken from Shiseido’s very origins and predecessors–they are sometimes refined and remixed over years. This is what the “genuine, meaningful values” are all about. The values are sublimely passed to the next generation, eventually to be distilled into tradition.
Their continuing challenge is to create the next page of their history. They inspire a life of beauty and culture. Everyone has a fundamental desire to be beautiful. Beauty can encourage people and at the same time give them joie de vivre and confidence. The beauty lies not only in appearance but also in heart, manner, and lifestyle. It is passed down through generations and accumulated to a life of beauty and culture.
With respect for people’s yearning for beauty, their continuing mission is to inspire a life of beauty and culture for people throughout the world.
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