We can guarantee almost every woman owns, or has owned, at least one Revlon lipstick in her lifetime. The makeup heavyweight has long been a name on everyone’s lips, and is always a go-to for the beauty-obsessed.
From the 1950’s through to today, their brand has played a huge role in revolutionising the make-up industry. Providing women with looks to lust over, it’s no surprise that Revlon are every bit as popular as they were back in the day.
Revlon has developed a long-standing reputation as a colour authority and beauty trendsetter in the world of colour cosmetics. Since its breakthrough launch of the first opaque nail enamel in 1932, Revlon has provided consumers with high quality product innovation, performance and sophisticated glamour. Revlon Professional® unveils the beauty inherent in each woman, revealing those qualities which make her unique, and enhancing her individuality and personal power.
In 1932, brothers Charles and Joseph Revson, along with chemist CR Lachman, would change the beauty industry forever. Revlon began with a single product: revolutionary nail enamel that came in colours other than red. Soon, the colourful, opaque shades were seen on women’s fingertips everywhere—including the cover of Vogue.
From the glossy magazine pages of the 1950s sprung one of the most talked-about beauty campaigns of all time for Revlon’s Fire & Ice™ lipstick and nail enamel. During a time when exotic foreign actresses, like Brigitte Bardot and Ingrid Bergman, were dominating popular culture, the Revlon campaign showed the American woman that she could be as compelling and glamorous in everyday life as any starlet on the silver screen.
In the 1960s Revlon flipped the conversation, bringing the “American Look” to the rest of the world through advertising featuring U.S. models.
The 1970s ushered in a new wave of feminism. Revlon was there, mirroring women’s progress with the development of new products. The brand added face and eye makeup to its lines. In 1973, the brand announced what would become the #1 fragrance in the world: Charlie™. Over 40 years later, the perfume’s youthful sophistication is still sought after by women of all ages.
The 1980s marked a period of transition for the brand, leaving department stores to become one of the top mass-market beauty brands. At the same time, Revlon partnered with some of the world’s most “unforgettable women,” including Iman, Claudia Schiffer, Cindy Crawford and Christy Turlington.
Revlon debuted its ColorStay™ collection in the 1990s. Featuring Brand Ambassador Halle Berry, the line soon became the #1 longwear brand—and has remained so ever since.
The millennium brought a bold new influence to Revlon when world-renowned makeup artist Gucci Westman joined as Global Artist Director through April 2015, pushing the brand on the forefront of trend and fashion. In 2011, talented and style savvy movie stars Emma Stone and Olivia Wilde joined the long list of inspiring, beautiful women who call themselves Revlon Brand Ambassadors.
Shop makeup NZ on MYM Beauty and spread your payments over the next 10 weeks, interest free. Or, pay in full before 2pm (Mon-Fri) and your order leaves that same day!