How To Care for (Faux) Blonde Hair

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How To Care for (Faux) Blonde Hair

Blonde is more than a look. It is a statement. Being a blonde bombshell is exhilarating. But bleaching the hair leaves it vulnerable to dryness. Colour fades and loses its unique tone. Meet Blond Absolu, the ultra-violet healing hair care that preserves the bright look and bold spirit of the modern blonde.

Going blonde is exhilarating. But stripping the hair leaves it naked and vulnerable. Blond Absolu provides healing care for hair that is 97% stronger and 92% more hydrated, with instant colour neutralising for 8x more luminous blonde.

Why go blonde?

Blonde is pure and vulnerable, yet bold and daring, irresistible. Blonde is everything and nothing, all at once. Oh, and have you heard blondes have more fun? What’s not fun is the drying, devitalising effect bleaching can have on the hair, colour fading and yellow, brassy tones popping up. But those are no longer concerns…

Infinite possibilites…

Blonde is not one look. It is unlimited, an infinite spectrum. From ice white, to buttery blonde, to sun-bathed locks and brightened “bronde”. There’s a different blonde for every woman, for every hair type, for every season, every mood.

…for those who dare.

No one understands blonding better than the women who have dared to do it, and no one understands care better than Kérastase. Which is why we brought together a collective of nine independent women who do blonde in totally different ways. Their concerns, their deepest blonde desires inspired us to create the ultimate range for blonde care.

Blondes demand the best.

We found that every faux-blonde has her own feelings and philosophies about the colour and how it sparks her soul. One thing they all have in common? None of them want to choose between gorgeous blonde and healthy, opulent hair. They want it all. And they want it fresh—no fading or veering into brassy territory.

All of the fun, none of risk.

It’s that demand for excellence and individuality that inspired us to create Blond Absolu, the ultimate care for faux blonde hair. We’ve revolutionised blonding care with six products to combine in customised rituals for bathing, treating and texturising hair. The fibres are deeply healed and restored by hyaluronic acid and edelweiss sauvage. Ultra-violet neutralisers tone down brassiness and illuminate your desired blonde. Hair is silky, with the long-lasting feeling of “virgin” fibres.

 

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The Blond Absolu Routine

Blond Absolu is the ultimate answer for all blondes. A unique combination of potent Hyaluronic Acid and Edelweiss flower deeply nourish the fibre and neutralise brassiness for an illuminated blonde.

The Shampoo

Wet hair then thoroughly remove excess water before applying a quarter-sized amount of shampoo touch by touch onto 5 key zones of the hair. Add water and emulsify. Leave it on between 2 to 5 minutes. Rinse thoroughly.

Kérastase Blond Absolu Bain Ultra-Violet – $49.00

  • – Instantly neutralises brassy & yellow undertones
  • – Leaves hair 94% stronger when used with Cicaflash
  • – Removes impurities & pollution particles
  • – Repairs the surface of hair fibre up to 46% when combined with Cicaflash

This powerful purple shampoo is rich in neutralising agents to instantly remove brassiness and yellow undertones. Ideal for cool faux-blonde and grey hair, the regular use of this shampoo provides durable anti-brassiness protection, keeping blonde shades cool for longer. It protects hair from daily oxidation and pollution, restoring shine and softness. Enriched with a potent combination of Hyaluronic Acid and Edelweiss Flower, the formula instantly boosts blonde luminosity while deeply nourishing the fibre.

The Conditioner

Apply a hazelnut sized amount on washed and towel-dried hair. Massage through mid-lengths and ends, avoiding roots to ensure lightweight volume. Leave in for 2 to 3 minutes. Emulsify and rinse thoroughly.

Kérastase Blond Absolu Cicaflash – $49.00

  • – Combined with Bain Ultra-Violet leaves hair 16x more resistant to breakage
  • – Facilitates detangling from roots to ends
  • – Deeply moisturises without weight

This opalescent milky gel with a soft lavender hue offers the restorative performance of a masque with the lightweight finish of a conditioner. It intensively restores sensitised hair, nourishing the fibre. The combination of Hyaluronic acid and Edelweiss Flower instantly smoothes, strengthens and softens sensitised lightened hair while providing deep nutrition. Ideal for all tones of faux-blonde hair, Cicaflash restores the hair fibre, preventing breakage and erosion. Hair is soft and moisturised while remaining lightweight and luminous.

The Masque

Apply on washed and towel-dried hair. Massage onto lengths and ends. Leave-in for 5 minutes for light neutralisation or longer (up to 10 minutes) for stronger neutralisation. Add water, emulsify and rinse thoroughly.

Kérastase Blond Absolu Masque Ultra-Violet – $65.00

  • – Neutralises brassy & yellow undertones
  • – Ultra-nourishing formula
  • – Illuminate cool blondes for even brightness
  • – Restores shine and softness

Ideal for lightened, highlighted cool blonde hair in need of neutralisation, this rich purple mask penetrates the fibre to remove unwanted yellow undertones and brassiness, while deeply hydrating and restoring hair strands. The powerful combination of Hyaluronic Acid and Edelweiss Flower soothes hair, protecting it from daily oxidation and pollution particles. This non-staining hair mask can be used once a week or as often as needed to neutralise brassy tones and keep your blonde hair luminous and cool.

The Leave-In

ON TOWEL-DRIED HAIR: Take 2 to 4 pumps, depending on the lengths and thickness of the hair. Spread down to tips, then comb to evenly distribute the product. Proceed to blow-dry or air dry. ON DRY HAIR: Apply to dry hair after blowdrying or air drying as a finishing touch to tame frizz and boost shine. Style as desired.

Kérastase Blond Absolu Cicaplasme – $48.00

  • – Leaves hair 97% stronger
  • – Provides immediate and 24H long-lasting frizz control even in high conditions of humidity
  • – Protects from heat up to 230°
  • – Prevents pollution from redepositing on fibre
  • – UV filters protect lightened hair from daily oxidation and sun exposure
  • – Hair is soft and luminous

This opalescent lavender-coloured leave-in cream fortifies sensitised faux-blonde, lightened, highlighted and grey hair. Enriched with Hyaluronic Acid and Edelweiss Flower, Cicaplasme seals split ends and smoothes the hair fibre for a uniform touch and long-lasting frizz control. It instantly treats the damage areas of the fibre. Cicaplasme provides heat protection for up to 230° to protect hair from heat styling tools. It also contains UV filters to protect against daily oxidation and pollution deposits.

 

 

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